Marketing, BS

University Requirements

^FRESHMAN SEMINAR: Required of all first-time freshmen and all transfer students with fewer than 30 total semester hours of credit.

• FS 101 - LEARNING STRATEGIES FOR COLLEGE SUCCESS-BUSINESS STUDENT 3 Credit Hour(s) ^

General Education Requirements

Business Core Requirements

• ACCT 205 - INTRODUCTORY FINANCIAL ACCOUNTING 3 Credit Hour(s)
• ACCT 206 - INTRODUCTORY MANAGERIAL ACCOUNTING 3 Credit Hour(s)
• BLAW 280 - LEGAL ENVIRONMENT OF BUSINESS 3 Credit Hour(s)
• FIN 301 - MANAGERIAL FINANCE 3 Credit Hour(s)
• ISDS 265 - STATISTICAL CONCEPTS AND DATA ANALYSIS 3 Credit Hour(s)
• ISDS 350 - INFORMATION SYSTEMS 3 Credit Hour(s)
• ISDS 383 - PRODUCTION AND OPERATIONS MANAGEMENT 3 Credit Hour(s)
• MADM 301 - PRINCIPLES OF MANAGEMENT 3 Credit Hour(s)
• MADM 480 - ADMINISTRATIVE POLICY 3 Credit Hour(s)

• NOTE: Senior capstone course, to be taken in final semester.

• MKT 301 - PRINCIPLES OF MARKETING 3 Credit Hour(s)

Major Requirements

• MKT 401 - MARKETING MANAGEMENT 3 Credit Hour(s)
• MKT 310 - CONSUMER ANALYSIS 3 Credit Hour(s)
• MKT 445 - MARKETING RESEARCH 3 Credit Hour(s)
• Marketing electives 6 Credit Hour(s)

Electives

• Free electives 33 Credit Hour(s)

Total Credit Hours: 120