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Sep 07, 2024
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LSU Shreveport 2023-24 Catalog [ARCHIVED CATALOG]
Marketing, BS
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Marketing emphasizes the facilitation of exchanges between one business and another as well as between businesses and consumers. Key marketing activities include designing and modifying products, pricing, promoting, selling and sales management, and gathering and interpreting market information. Career opportunities in marketing include retail management and buying, industrial and retail sales, digital marketing, distribution management, promotion and brand management, and market research.
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University Requirements
^FRESHMAN SEMINAR: Required of all first-time freshmen and all transfer students with fewer than 30 total semester hours of credit.
General Education Requirements
Social and Behavioral Sciences
Business Core Requirements
Electives
- Free electives 33 Credit Hour(s)
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