Dec 02, 2024  
LSU Shreveport 2023-24 Catalog 
    
LSU Shreveport 2023-24 Catalog [ARCHIVED CATALOG]

Marketing (Sales), BS


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Marketing emphasizes the facilitation of exchanges between one business and another as well as between businesses and consumers. Key marketing activities include designing and modifying products, pricing, promoting, selling and sales management, and gathering and interpreting market information. Career opportunities in marketing include retail management and buying, industrial and retail sales, digital marketing, distribution management, promotion and brand management, and market research.

Sales careers provide vital functions in the economy. The concentration in Sales provides a background in marketing and training in the concepts and techniques utilized in integrated marketing communications, selling, and negotiations.

University Requirements


^FRESHMAN SEMINAR: Required of all first-time freshmen and all transfer students with fewer than 30 total semester hours of credit.

Credit Hours: 3


General Education Requirements


English Composition


Social and Behavioral Sciences


Mathematics*


*See General Education Course Requirements  under DEGREE REQUIREMENTS.

Natural Sciences*


*See General Education Course Requirements  under DEGREE REQUIREMENTS.

Humanities*


*See General Education Course Requirements  under DEGREE REQUIREMENTS.

Fine/Performing Arts*


*See General Education Course Requirements  under DEGREE REQUIREMENTS.

Credit Hours: 39


Business Core Requirements


Credit Hours: 30


Major Requirements


Credit Hours: 15


Electives


  • Free electives 33 Credit Hour(s)

Credit Hours: 33


Total Credit Hours: 120


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