May 31, 2026  
LSU Shreveport 2024-25 Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  Administration
  General Information
  Academic Programs
  Undergraduate Admission
  Finances
  Degree Requirements
  Scholastic Regulations
  University Regulations
  Student Life
  Noel Memorial Library
  Continuing Education and Public Service
  Programs by Colleges and Departments
  College of Arts and Sciences
  College of Business
  College of Education and Human Development
  Minors
  Graduate Studies
  Courses for Undergraduate and Graduate Credit
  Faculty
  Glossary
  campus map
HELP
LSU Shreveport 2024-25 Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MCOM 370 - MEDIA ADVERTISING

3 Credit Hour(s)
Theories and practices of media use in the construction of advertising campaigns, including review of classic campaigns and basic literature in the field. Three hours of lecture.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)