MKT 401 - MARKETING MANAGEMENT

3 Credit Hour(s)
An intensive analysis of the marketing process with an emphasis on decision-making. Analytical tools and concepts are applied to determine areas such as level, mix, and strategic use of marketing efforts. Specific tasks such as market segmentation, product and pricing policies, channel management, promotional design, and consumer behavior are investigated and integrated in the development of a firm’s total marketing program. Three hours of lecture.

Prerequisite(s): MKT 301