MKT 445 - MARKETING RESEARCH

3 Credit Hour(s)
An applied study of the roles and methods of marketing research in organizational problem solving. Emphasis is on the application of research concepts and methodologies as they contribute to designing research projects, developing measurement instruments, collecting and analyzing data, and reporting accurate findings to support effective marketing decision-making. Three hours of lecture.

Prerequisite(s): ISDS 265 and MKT 301