Marketing (Data Analytics), BS

Marketing emphasizes the facilitation of exchanges between one business and another as well as between businesses and consumers. Key marketing activities include designing and modifying products, pricing, promoting, selling and sales management, and gathering and interpreting market information. Career opportunities in marketing include retail management and buying, industrial and retail sales, digital marketing, distribution management, promotion and brand management, and market research.

Students choosing to major in Marketing may also pursue a cross-disciplinary concentration in the area of Data Analytics. Students who choose to pursue a Data Analytics concentration must earn a minimum grade of C or better for the 12 hours comprising the concentration.