Marketing (Sales), BS

Marketing emphasizes the facilitation of exchanges between one business and another as well as between businesses and consumers. Key marketing activities include designing and modifying products, pricing, promoting, selling and sales management, and gathering and interpreting market information. Career opportunities in marketing include retail management and buying, industrial and retail sales, digital marketing, distribution management, promotion and brand management, and market research.

Sales careers provide vital functions in the economy. The concentration in Sales provides a background in marketing and training in the concepts and techniques utilized in integrated marketing communications, selling, and negotiations.