MKT 301 - PRINCIPLES OF MARKETING

3 Credit Hour(s)
A conceptual overview of the exchange activities and processes involved in providing goods and services for the creation of stakeholder value. Emphasis is given to the efficient and effective use of controllable marketing variables and their interdependence with internal/external factors. The role of marketing in the firm and society is examined along with the current domestic and international market environments. Marketing majors must earn a C or better. Three hours of lecture.

Prerequisite(s): Junior standing
Louisiana Common Course #:
CMKT 3003/Principles of Marketing (Upper Level)