Marketing (Advertising Design), BS

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Marketing emphasizes the facilitation of exchanges between one business and another as well as between businesses and consumers. Key marketing activities include designing and modifying products, pricing, promoting, selling and sales management, and gathering and interpreting market information. Career opportunities in marketing include retail management and buying, industrial and retail sales, digital marketing, distribution management, promotion and brand management, and market research.

Students choosing to major in Marketing may pursue a cross-disciplinary concentration in the area of Advertising Design. Students who choose to pursue an Advertising Design concentration must earn a minimum grade of C or better for the 12 hours comprising the concentration.

University Requirements

^FRESHMAN SEMINAR: Required of all first-time freshmen and all transfer students with fewer than 30 total semester hours of credit.

FS 101 - LEARNING STRATEGIES FOR COLLEGE SUCCESS-BUSINESS STUDENT 3 Credit Hour(s) ^

Credit Hours: 3

General Education Requirements

MATH 121 - COLLEGE ALGEBRA 3 Credit Hour(s)
Mathematics 3 Credit Hour(s) *

Natural Sciences*

*See General Education Course Requirements under DEGREE REQUIREMENTS.

Humanities*

*See General Education Course Requirements under DEGREE REQUIREMENTS.

Fine/Performing Arts*

*See General Education Course Requirements under DEGREE REQUIREMENTS.

Credit Hours: 39

Business Core Requirements

ACCT 205 - INTRODUCTORY FINANCIAL ACCOUNTING 3 Credit Hour(s)
ACCT 206 - INTRODUCTORY MANAGERIAL ACCOUNTING 3 Credit Hour(s)
BLAW 280 - LEGAL ENVIRONMENT OF BUSINESS 3 Credit Hour(s)
FIN 301 - MANAGERIAL FINANCE 3 Credit Hour(s)
ISDS 265 - STATISTICAL CONCEPTS AND DATA ANALYSIS 3 Credit Hour(s)
ISDS 350 - INFORMATION SYSTEMS 3 Credit Hour(s)
ISDS 383 - PRODUCTION AND OPERATIONS MANAGEMENT 3 Credit Hour(s)
MADM 301 - PRINCIPLES OF MANAGEMENT 3 Credit Hour(s)
MADM 480 - ADMINISTRATIVE POLICY 3 Credit Hour(s)
NOTE: Senior capstone course, to be taken in final semester.
MKT 301 - PRINCIPLES OF MARKETING 3 Credit Hour(s)

Credit Hours: 30

Major Requirements

DA 210 - INTRODUCTION TO COMPUTER GRAPHICS 3 Credit Hour(s)
MKT 305 - SMALL BUSINESS ADVERTISING 3 Credit Hour(s)
OR
MKT 405 - SOCIAL MEDIA MARKETING 3 Credit Hour(s)
MKT 310 - CONSUMER ANALYSIS 3 Credit Hour(s)
MKT 401 - MARKETING MANAGEMENT 3 Credit Hour(s)
MKT 445 - MARKETING RESEARCH 3 Credit Hour(s)

Digital Arts elective

one of the following:

DA 315 - ADOBE PHOTOSHOP I 3 Credit Hour(s)
DA 318 - DIGITAL ILLUSTRATION I 3 Credit Hour(s)
DA 326 - WEB DESIGN I 3 Credit Hour(s)
DA 416 - PACKAGE DESIGN 3 Credit Hour(s)

Concentration elective

one of the following (if not selected above):

DA 315 - ADOBE PHOTOSHOP I 3 Credit Hour(s)
DA 318 - DIGITAL ILLUSTRATION I 3 Credit Hour(s)
DA 326 - WEB DESIGN I 3 Credit Hour(s)
DA 416 - PACKAGE DESIGN 3 Credit Hour(s)
MKT 305 - SMALL BUSINESS ADVERTISING 3 Credit Hour(s)
MKT 405 - SOCIAL MEDIA MARKETING 3 Credit Hour(s)
MKT 475 - INTERNSHIP IN MARKETING 3-6 Credit Hour(s) (Advertising Design internship - requires approval of the Chair of the Department)
MKT 490 - SEMINAR IN MARKETING 3 Credit Hour(s) (Advertising Design topic - requires approval of the Chair of the Department)

Marketing (Advertising Design), BS

University Requirements

Credit Hours: 3

General Education Requirements

English Composition

Social and Behavioral Sciences

Mathematics*

Natural Sciences*

Humanities*

Fine/Performing Arts*

Credit Hours: 39

Business Core Requirements

Credit Hours: 30

Major Requirements

Digital Arts elective

Concentration elective

Credit Hours: 21

Electives

Credit Hours: 27

Total Credit Hours: 120